New Products

Shakira Launches First Haircare Brand

Isima is clinically backed and inspired by the rich hair diversity of the Latinx community.

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By: Lianna Albrizio

Associate Editor

Her hips don’t lie… and neither do her wave-tastic tresses! Grammy-winning songstress and past Super Bowl headliner Shakira is now the star of her own hair care line, Isima. The brand is clinically backed and inspired by the rich hair diversity of the Latinx community. The iconic singer’s official foray into the space aims to empower individuals to achieve optimal hair health, strength and resilience. The Line Súperbomba Triple Repair Peptide Mask – The patent-pending pepti...

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